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гугл аналитина не фиксирует все заказы. в чем проблема?

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Создаю цель в гугл аналитике "Заказ" - переход по ссылке на страницу  /index.php?route=checkout/success

Но по факту заказов приходит больше, чем фиксируется в аналитике. В чем проблема?

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вы всех учитываете? очень часто, учет идет только по основным трафикам, без учета повторов и прямых заходов...

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