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текст и сео текст в чем различия?

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Собственно из темы можно понять в чем будет заключаться вопрос, чем отличается обычный текст (описание) от сео текста для сайта?


Второй вопрос, как грамотно написать на бирже тз для написания сео текста и что требуется указать в нем? (помимо просто ключевых слов) Требуется ли менять словоформы, вообщем как грамотно указать? Спасибо

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