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Как правильно заполнить "Общие"в карточке товара

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HTML-тег H1:

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Мета-тег Keywords:сюда как я понял ключевики?а сколько их лучше всего?

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Тематика  у меня  - Люстры 

Как правильно заполнить чтоб всё было грамотно и яндекс нормально воспринял страничку .

​Помогите пожалуйста сам мало чего понимаю.

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